Best Social Practices for Home Improvement and Builder Companies

Home improvement and building companies having built life-long customers through generations of great service and products. In the digital age, more and more of these companies are using digital tools and strategies to enhance the level of service they provide customers.

If your company isn’t already using social as a part of your marketing, here are three key social practices for home improvement companies to utilize and where to start.

BLOGGING

As a home improvement leader, your company not only sells products that enhance and improve your customers’ home or business, but you care about how your customers are using your products and want to highlight their success. This drives engagement, building loyalty and advocacy for your brand.

How do you get your customers to engage? A first step in building your brand for customer engagement is leveraging a social platform that you consistently post to/update. For home improvement companies, a blog is a perfection foundation for building customer engagement.

Lowes’ blog is branded, “Creative Ideas,” and the company consistently posts do-it-yourself (DIY) home projects, complete with steps and resources needed.

The blog highlights customers who’ve completed projects by engaging with them through their social channels like Facebook and Twitter:

Showcasing real-life examples of successes with your products humanizes your business with customers and shows them they can have the same wins using your products. Learn more about how to personalize your brand through content through this blog post.

EMAIL (YES, IT STILL WORKS.)

Email is perfect for personalizing content specific to your customers’ interests and purchase history. Tools like MailChimp make it easy to segment lists based on customer behavior. Your company can also leverage email to follow up on a recent purchase:

Take it a step further and include a survey in your follow-up email to gauge how well your customer’s experience was, and follow-up accordingly. If they had a poor experience, it’s not too late to win their loyalty. Offer a discount or refund to show you care about the service your company provides.

Pinterest is one of the first resources customers go for inspiration on a home renovation – no matter how big or small their project may be. Creating a Pinterest page complete with boards that cover a wide range of projects serves the multitude of customers your serve.

Home Depot leverages Pinterest to:

– Drive more brand awareness

– Shape the company’s brand by building a company personality

– Drive users to the company’s website through promoted pins.

pinterest.com/homedepot

Affordable Paint Sprayers Provide Home Improvement Options

When it is time to tackle a home remodeling or home improvement task, purchasing quality paint brushes, thinners, rollers, and other paint accessories can quickly add up to over a hundred dollars for just a few items. The job then can take many hours as each layer is painstakingly applied to ensure that the paint is evenly-coated around the entire room or home interior area you are working on. Affordable sprayers products begin at a price range around two hundred dollars and up and can make the job significantly easier with the result of a more professional painting job.

Airless sprayers have become increasingly popular due to the lack of bubbles that are sprayed onto the wall or surface you are painting. When you are using an electric airless paint sprayer, the paint is coated evenly on the place you are painting and a handheld paint gun and tip ensure proper application of the paint. A cart is part of a professional paint sprayer and this makes it easy to maneuver the item around to different places to paint.

If you have never used a sprayer before and you are ready to upgrade from brush painting, many affordably-priced sprayers will come complete with instructional DVDs to teach you how to operate a paint sprayer. It is also suggested by many professionals and experienced sprayers that a person practice using the paint sprayer before they actually begin an important job. This will ensure that you know how to use it correctly and that you feel comfortable and confident with applying paint using the paint sprayer in an even layer.

It can take some people a few tries before they feel like they have mastered using a sprayer, but the effort put into practicing will pay off once you tackle your home improvement job and end up with a professional paint job completed. Online guides can be read and there are countless home improvement blogs that cover helpful and detailed information for people new to using sprayers. These blogs are provided by experienced home improvement workers, industry reps, and contractors who have a desire to help others learn how to perform do-it-yourself tasks on their homes.

Learning to use a sprayer may take a few tries, and the investment could result in you spending two hundred dollars or more for a basic, portable, airless sprayer, but your learned techniques and new equipment will make all future paint jobs a breeze. Investing in a moderate sprayer will provide you with proper equipment needed to paint home room interiors, furniture, home exteriors, driveways, garages, patios, and outdoor buildings such as sheds, barns, and carports. Reviewing paint sprayers online will help you to price compare and it is also helpful to check out the warranty offered by each paint sprayer manufacturer. Companies can ship the equipment directly to your home so you can begin using it immediately to complete your home improvement project.