Powerful Marketing Ideas for Home Improvement Companies

More and more home improvement companies, including but not limited to roofers, home remodelers, plumbers, landscapers, electricians, HVAC contractors or basement waterproofing, are coming to realize the necessity of using powerful marketing ideas in order to get an edge over their competition and make their services known in the neighborhood, town, city or state they reside.

All home improvement contractors want and need to be exactly where their potential customers are. Obviously, potential customers are not on the moon or on other planets, but they spend a great deal of time on social networks, shopping or in front of the TV. Hence, the multitude of ways home improvement companies can promote themselves cannot be overstated.

If you are a business owner of a home remodeling agency, HVAC, roofing or plumbing business, just to name a few, you should use the best and most effective marketing tools in order to reach your potential customers and convince them not only to buy from you, but also to promote your business to their close friends for free. However, in order to get there from here, you need to start with the beginning.

Understand where your potential customers are

Almost everyone has a Facebook, Twitter, LinkedIn or Google+ account. Additionally, every single grown up has a cell phone (over 70% have smartphones or tablets). On top of all, over 85% Americans have access to the Internet and use it on a daily basis. Therefore, the most obvious place where you can find most of your potential customers is online. This includes social networks, blogs, forums, websites and landing pages.

Also, most of your potential customers have active lifestyles, with two jobs, three kids and many bills to pay. You might find them in their cars driving to work every single morning. You can also find them at the mall or at a nearby store.

Marketing Tips

Now that you know where your prospects can be found, it is time to discover how to reach them. Use the following 3 marketing strategies to generate more leads starting today.

1. Leverage the Marketing Potential of your Trailers and Trucks

Truck-side billboards and vehicle wraps are becoming increasingly popular all across the world. However, many home improvement companies are unaware of how to use their trucks and trailers to promote their brand. Take into account the following principles when designing your vehicle artwork:

– Use a unique, captivating title

– Use colored images which are straightforward and bold enough to entice your potential customers

– Make sure there is a clear call to action at the end

– Highlight the contact information

2. Introduce your Brand to the Neighborhood

Another effective marketing strategy you can employ is to search for homeowners in a neighborhood who have similar remodeling/repair needs. If you have a new customer in a neighborhood, hunt for new possibilities & opportunities by letting his neighbors know that you are in the area. Drive around with your truck wrapped in promotional messages, distribute flyers and give special offers to those who are curious.

Create, print and mail or distribute full-color, vibrant postcards to all the local prospects in the neighborhood. Tell them that you provide top-notch services at affordable prices and try to put an emphasis on what they will get out of this, not of what you have to offer.

3. Use the Immense Power of Mobile Advertising and Social Media Marketing (SMM)

You simply cannot ignore mobile marketing and social networks. There are over 1.6 billion mobile users (compared to 1.58 billion desktop based users) who access the Internet regularly. If they don’t find you there, it is as if you do not exist. What you need to do is to promote your business on Google+, optimize your website for mobile users, create a company page on Facebook, capitalize on the promotional tools offered by Twitter and create a landing page different than your website. Don’t forget to optimize your website in order to show up high in search rankings.

How to Find Great Free Home Improvement Catalogs

With entire television networks and multiple magazines dedicated to home improvement, it’s easy to see why home renovations are quickly becoming the fastest growing trend in North America.

Giant, big-box stores and smaller, specialty retailers are popping up all over and they all have their own catalogs. Whether you’re planning a one-room design idea, pricing tile or working on an estimate for a total house overhaul, free home improvement catalogs are a great way to get inspiration and price points for every project. Keep reading for five tips on how to find the best home improvement catalogs and how you can use them to help plan your next project.

1. Call your favorite manufacturers.

If you love your best friend’s new kitchen tile, ask who made it and call that company to request a copy of their latest catalog. They’ll gladly send it out to you along with the contact information for a local sales representative.

2. Ask at your local hardware store.

Because company reps visit home renovation retailers, they often drop off piles of free catalogs that are chock full of product information, prices and design ideas. Simply ask your local store clerk if they have any catalogs that you could take home to browse through. They’re happy to distribute them.

3. Search online.

Most manufacturers either make their full catalog available to browse online or they provide a simple order form that lets you request a mail-order copy of their free catalog right from your home office. You can also use the web to hunt down new companies and look for products you wouldn’t normally try. Check home improvement and design blogs for ideas on manufacturers to investigate.

4. Attend a home improvement “show.”

Attending a home improvement show or exposition is the best way to see a lot of products in one place and pick up hundreds of free home improvement catalogs. Most manufacturers set up booths with sales reps who can not only demo their available products, but also answer your questions. Their sales reps are happy to give out full catalogs along with their contact information for future sales.

5. Don’t forget the specialists.

Some companies do absolutely everything. Others are highly specialized and may only make designer faucets or unique drawer pulls. When building your home improvement catalog collection, remember to include the specialists. Take the time to at least glance through a few home improvement catalogs. They are packed with great ideas they may sway your ultimate do-it-yourself project decision.